Tracking studies help to understand the changing consumption pattern, buying behavior, seasonality which helps the company to take a business decision on new product launches, branding, and advertising. Genesis publishes most comprehensive tracking service both at the manufacturer level and at end-consumer level across industries. It includes monthly, quarterly and yearly data from the panel as well scanner data. We at Genesis provides tracking datasets in a more structured manner to compare the outcomes at various data points. It also includes the periodic market trends both at a product and at segment level. Tracking studies help a client to understand the consumer sentiments on a particular product, it further helps in taking marketing decisions. Genesis has strong expertise and is well equipped with in-house data analysis tools for validating the data collected through both primary and secondary sources periodically.
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