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Augmented & Virtual Reality Market by Technology (Augmented Reality, Virtual Reality), by Component (Augmented Reality, Virtual Reality) and by Device (Augmented Reality, Virtual Reality) - Global Opportunity Analysis and Industry Forecast, 2018-2023


Report Overview

Global Augmented & Virtual Reality Market was valued at USD 12.36 Billion in the year 2017. Global Augmented & Virtual Reality Market is further estimated to grow at a CAGR of 54.91% from 2018 to reach USD 170.84 Billion by the year 2023. North America region holds the highest market share in 2017 whereas Asia Pacific region is considered as the fastest growing market in the forecasted period. At the country level, U.S. was the biggest market in 2017 and it is projected to grow at a steady pace in the coming years.

Alphabet (Google) Inc. (U.S), Apple Inc. (U.S), Microsoft Corporation (U.S) are some of the major players in the Augmented & Virtual Reality Market. Rising research and development costs for product innovations to address varying demand of the end users are driving this market. Similarly, organic growth strategies adopted by most of Tier 1 and Tier 2 companies in last few years is also gaining popularity.


             Growing usage of AR/VR in the healthcare industry


             The high cost of investments

             Losing experience to actual real-world reality


             Rising expenditure on the infrastructural investments in AR/VR industry


             AR and VR may pose a cyber threat issue in the un-secure environment

The Software Components holds the highest market share with highest CAGR during the forecast period 2018 - 2023. The growth is mostly attributed to the changing user experiences and rising new product launches.

On the other hand, Head Mounted Display for Augmented and Virtual Reality Market is projected to grow at the highest CAGR of XX% during the year 2018-2023. Head Mounted Display has the largest application base and it is widely used in medical and e-commerce.

Key Benefits for Stakeholders

Augmented & Virtual Reality product Manufacturers, Distributors, and Retailers

Raw material suppliers

Research and Consulting organization

Technology Standards Organizations, Forums, Alliances and Associations

End-use industries

Regulatory bodies, policy actors, and consumers.

By Technology

Augmented Reality Technology:

             Marker-Based Augmented Reality          

             Markerless Augmented Reality

Virtual Reality Technology:         

             Semi-Immersive & Fully-Immersive Technologies

             Non-Immersive Technology

By Component

Augmented Reality:

             Augmented Reality Hardware Component           

             Augmented Reality Software Component

Virtual Reality:

             Virtual Reality Hardware Component

             Virtual Reality Software Component

By Device

Augmented Reality Devices:

             Head Mounted Display

             Handheld Device

             Head up Display

Virtual Reality Devices:  

             Projector & Display Wall

             Head Mounted Display (HMD)

             Gesture Control Device

By Application

Augmented Reality Applications:

             Aerospace & Defense



             Medical Verticals


Virtual Reality Applications:





By Region

North America




Key Market Players

Microsoft Corporation (US)

Samsung Electronics Co., Ltd. (South Korea)

Qualcomm Inc. (US)

Alphabet (Google), Inc. (US)

Apple Inc. (US)

NVIDIA Corporation (US)

(A brief overview of another 13 companies is also provided) 

Research Methodology:

Genesis Market Insights follows in-depth Research Methodology focused on reducing deviation in the collected data. GMI offers the most precise evaluations and projection for the market numbers. GMI engages following Market Engineering techniques –

  1. Raw Market Data is collected and compared with the Existing in-house Data on a broad front.
  2. Both Bottom-Up and Top-Down approaches are analyzed for segmenting and estimating measurable aspects of the market.
  3. To avoid bias, we filter the collected data collected from authenticated sources.
  4. GMI has a well proven Statistical Modeling System for estimates and forecasts.
  5. Further, the report findings are validated with the Industry Expert Panel on face to face or telephonic interviews.
  6. Panelists are approached from Leading Enterprises across the value chain including manufacturers, suppliers, technology providers, domain experts and buyers so as to validate a thorough and balanced market overview.

Detailed customization is also available for you. Further, if the report listed above does not meet your key requirements. Our customized research report will analytically cover the required market information you need which will help you to plan your business decisions.

Table Of Content

1. Introduction

1.1 Market Vision

       1.1.1 Market Definition

       1.1.2 Market Scope

1.2 Limitations

1.3 Stakeholders

2. Research Methodology

2.1. Research Process

       2.1.1. Secondary Research

    Key Data from Secondary Research

       2.1.2. Primary Research

    Key Data from Primary Research

    Breakdowns of Primary Interviews

2.2. Market Size Estimation

       2.2.1. Bottoms-Up Approach

       2.2.2. Top-Down Approach

       2.2.3. Annual Revenue Process

2.3. Data Triangulation 

2.4. Research Assumptions 

       2.4.1. Assumption

3. Executive Summary

4. Market Overview

4.1. Introduction

4.2. Drivers

4.3. Restraints

4.4. Opportunities

4.5. Challenges

4.6. Regulations

4.7. Supply Chain/Value Chain Analysis

4.8. Patent & Standards

5. Industry Trends

5.1. Introduction

5.2. Porter’s Five Forces Analysis

       5.2.1. Threat of New Entrants

       5.2.2. Threat of Substitutes

       5.2.3. Bargaining Power of Buyers

       5.2.4. Bargaining Power of Suppliers

       5.2.5. Intensity of Competitive Rivalry

6. Augmented & Virtual Reality Market, By Technology

6.1 Augmented Reality Technology                                 

      6.1.1 Marker-Based Augmented Reality                     

      6.1.2 Markerless Augmented Reality             

6.2 Virtual Reality Technology                            

      6.2.1 Semi-Immersive & Fully-Immersive Technologies                      

      6.2.2 Non-Immersive Technology

7. Augmented & Virtual Reality Market, By Component

7.1 Augmented Reality

      7.1.1 Augmented Reality Hardware Component                                  

      7.1.2 Augmented Reality Software Component

7.2 Virtual Reality

      7.2.1 Virtual Reality Hardware Component

      7.2.2 Virtual Reality Software Component

8. Augmented & Virtual Reality Market, By Device

8.1 Augmented Reality Devices                          

      8.1.1 Head-Mounted Display             

      8.1.2 Handheld Device                     

      8.1.3 Head-up Display                     

8.2 Virtual Reality Devices                                 

      8.2.1 Projector & Display Wall                      

      8.2.2 Head-Mounted Display (HMD)               

      8.2.3 Gesture Control Device

9. Augmented & Virtual Reality Market, By Application

9.1 Augmented Reality Applications                                 

      9.1.1 Aerospace & Defence              

      9.1.2 Consumer

      9.1.3 Commercial                

      9.1.4 Medical Verticals                     

      9.1.5 Others           

9.2 Virtual Reality Applications                            

      9.2.1 Commercial                

      9.2.2 Consumer                  

      9.2.3 Medical                      

      9.2.4 Industrial

10. Geographical Analysis

10.1. Introduction

10.2. North America

       10.2.1. U.S.

       10.2.2. Canada

       10.2.3. Mexico

10.3. Europe

       10.3.1. U.K.

       10.3.2. Germany

       10.3.3. Russia

       10.3.4. RoE

10.4. Asia Pacific

       10.4.1. South Korea

       10.4.2. China

       10.4.3. Japan

       10.4.4. RoAPAC

10.5. RoW

       10.5.1. Latin America

       10.5.2. Middle East and Africa

10. Company Profiles

(Business Overview, Financial Overview, Product write Up, Recent Developments)

10.1 Microsoft Corporation

10.2 Alphabet (Google) Inc.

10.3 Qualcomm Inc.

10.4 Samsung Electronics Co., Ltd.

10.5 Apple Inc.

10.6 NVIDIA Corporation

10.7 Oculus VR, LLC

10.8 Flex VR Ltd.

10.9 Vuzix Corporation

(A brief overview of another 13 companies is also provided) 

11. Competitive Analysis

11.1. Introduction

11.2. Market Positioning of Key Players

11.3 Competitive Strategies Adopted by Leading Players

        11.3.1. Investments & Expansions

        11.3.2. New Product Launches

        11.3.3. Mergers & Acquisitions

        11.3.4. Agreements, Joint Ventures, and Partnerships

12. Appendix

12.1. Questionnaire

12.2. Available Customizations 

12.3. Upcoming Events (Trade Fair, Exhibitions, Conferences)


No Content Available.



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